1. Overview

Long Legacy International Communications was established in November 2001 and is a member of China International Public Relations Association (CIPRA). Taking plotting and execution of large activities and day-to-day public relations services as its main scope of business, Long Legacy serves a variety of clients including governmental organizations, big and medium-sized enterprises, and non-governmental organizations such as social communities, industrial associations and confederations, etc.

Long Legacy originated and has stucked to its unique PR concept "Events influence social life". By communicating social value, media value, target value, clients’ claims and benefits, and through the scheme of influential social events, Long Legacy aims to create and integrate the most cost-effective PR and communication methods which can achieve the real best results. Over the past five years, the total number of PR events organized and executed by Long Legacy has reached over 500. The group has been expanding dramatically with its own exclusive notion and intense sense of social responsibilities.

2. PR Concept

Events influence Social Life

Inscription for Long Legacy by Professor Guan Yuliang, one of the top-ranking painters in China

3. Core Services

a. Scheme, Execution and Communications of Large PR Activities

Sticking to the concept of "Events influence social life", Long Legacy uses its profound social insights, full understanding of governmental policies, unparalleled abilities of regulation application, professional planning, execution and communication capabilities to make every large PR project an important social event which can have extensive influence on the public and so that clients' claims and benefits will be sufficiently communicated and have its sole purpose achieved.

Services include governmental public projects, corporate large activities, various social activities and commonwealth functions, etc.

b. Media Communications

Boosting professional media communication management experience and extremely rich media resources, Long Legacy provides its clients with complete media management services for single projects and also day-to-day media communication services for retaining clients. It aims to pursue the acquisition of maximizing the media yields with the minimum budgets. As for PR and media crisis, Long Legacy is very well acquainted with the practical operational rules of government and media relations, and is deeply familiar with the common processes of PR crisis such as germination, accumulation, growth, wave-formed breakout, etc. All these unique advantages help Long Legacy to deal with public relations crisis, and can help clients carry out proper management and effective response.

c. Originality Representation (IPR)

Originality derives from personal artistic talent and skill, and originality is formed in the collision and cooperation of teams. The originality team of Long Legacy is good at skillfully solving the contradiction between utility and aesthetic judgment and at realizing the actual functions of vision communications with works having aesthetic value. Including VI, image publicity books, print advertising, originality and production of publicity movies, etc.